Meet the Maker
Hello! I'm Erika and I make your earrings.
I'm a mum to two girls and a Mini Aussie Bulldog. I'm a straight-talking small town girl at heart, a lover of good coffee (even though it gives me hives), dining out and belting out a tune while driving solo. Having spent my childhood living in a small town in Far North Queensland, the fast pace of city life still fascinates and frustrates me daily.
The idea for Hello Joy came about in 2018 when after an 18 year career as a brand designer I realised I'd lost my love for my craft, something was missing. Life was stressful, hectic and my creativity was constrained to a creative brief. After the birth of my second daughter, I felt compelled to slow down and get back to basics; to find joy in creating freely without my hands – and so Hello Joy came about.
What initially began as a few blocks of polymer clay, a bunch of leather scraps and a desire to create something fun and unique, is now my obsession. I love how earrings can transform an outfit and bring about ten foot tall confidence, pure magic!
Using my knowledge of colour theory and combining it with my love for colourful and unique accessories, I am most proud of the unique design style I have developed - you can always spot a pair of Hello Joys in a crowd.
After much research and trial and error, in late 2020 I developed and perfected a technique using painted acrylic, which I absolutely adore for its glossy, vibrant finish.
The process of creating colourful accessories gives me HUGE amounts of joy. I still pinch myself that I am doing something I love, and living more colourfully and authentically because of it. In my pre-Hello Joy life I never wore statement earrings, because I thought they didn't suit me. Now that concept seems laughable – I feel strange leaving the house without them!
Thanks for stopping by,