The woman bringing us all the joys
Hello! I'm Erika. I'm the designer, artist, production manager, book keeper, marketer, web developer, photographer, copywriter and head of dispatch – so if you find me talking to myself, please don't interrupt, it's quite possible I'm holding a staff meeting!
I spent my childhood in a small town in Far North Queensland swimming in dams, playing in the dirt and riding my motorbike. I'm a joker, a straight talker, and I probably swear a bit more than I should... I'm also a mum of girls, a perfectionist, an extroverted introvert, a deep thinker, a coffee and tea drinker, and a bit of a champagne hippie (someone who cares deeply about animals and the environment, but also loves the finer things in life). I'm a walking contradiction!
THE PURSUIT OF JOY
Hello Joy came to life in 2018 after an 18 year career as a communication designer, when I realised I'd lost my love for my craft; something was missing. Life was hectic with a young family, and my creativity was constrained to a creative brief. After having my second child I soon realised that success for me now looked different. I'd achieved my goal of having my own design studio, a commercial office space and I employed staff, but I was actually deeply unhappy. And so the pursuit of joy began.
What initially began as a creative curiosity and a desire for more joy in my life is now my obsession. I love how colourful accessories can transform any outfit and bring about a feeling of confidence. Pure magic!
It's fair to say I found my joy. Life for me is much simpler and more colourful these days and I ADORE making these gorgeous statement earrings for you to adorn.
HAND PAINTED, EACH UNIQUE
Growing the business slowly while raising my children has allowed me to keep production in house, which means I am able to prototype and perfect each design prior to bringing it to you.
FUN AND FUNCTIONAL
Finding that perfect balance between beauty and function is at the core of my work; it's essential to me that I create pieces that are not only gorgeous and unique, but can also be worn for more than just a few hours. Life is too short for uncomfortable earrings!
The process of creating colourful accessories gives me HUGE amounts of joy. I still pinch myself that I am doing something I love, and living more colourfully and authentically because of it.
Thank you for joining me on my journey.