The woman bringing the joys

Hello! I'm Erika. I'm the designer, artist, production manager, book keeper, marketer, web developer, photographer, copywriter and head of dispatch behind the brand Hello Joy. Christmas parties are wild!

I spent my childhood swimming in dams, playing in the dirt and riding my motorbike. I'm a joker, a straight talker, a perfectionist, an extroverted introvert, a deep thinker, a coffee and tea drinker, and a bit of a champagne hippie (someone who cares deeply about animals and the environment, but also loves the finer things in life). I'm complicated!

THE PURSUIT OF JOY

Hello Joy came to life in 2018 after an 18 year career as a designer, when I realised I'd lost the love for my craft; something was missing. Life was hectic with a young family, and my creativity was constrained to a creative brief. After having children, success now looked different. I'd achieved my goal of having my own design studio, a commercial office space and a small team, but I was unhappy and maybe a bit bored with it all. And so the pursuit of joy began.

What initially started as a creative curiosity to find more joy in making by hand became an obsession.

HAND PAINTED, EACH UNIQUE

In 2020 after much trial and error I found a way to paint directly onto the underside of clear acrylic, which I love for its light weight and vibrant, glossy finish. All pieces were cut from a larger painted original, making each unique - a one of a kind wearable piece of art.

Working this way was a first for the industry, but as all things creative go, many others soon followed!

FUN AND FUNCTIONAL

Finding the balance between beauty and function was always at the core of my work; it was essential that I made pieces that are not only bold and unique, but can also be worn for more than just a few hours. Life is too short for heavy earrings!

Although Hello Joy is now closed, the process of creating these colourful pieces has given me HUGE amounts of joy, and enabled me to live more colourfully and authentically as a result.

Thank you for your support over the years - seeing my work out in the wild is a thrill I will never tire of!

Erika x